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In today’s digital age, customers expect to be able to communicate with businesses in a variety of ways. And while phone calls and emails are still important, more and more customers are turning to text messaging as their preferred method of communication. In fact, a recent survey found that 78% of customers would rather text a business than call.

So why is this important for dealerships?

For starters, text messaging allows customers to communicate on their own terms. They can do it at any time of the day and don’t have to worry about being put on hold or dealing with call center hours. This is particularly important for dealerships, where customers are often looking to buy a car outside of traditional business hours.

Additionally, text messaging allows customers to save and reference past conversations. This is particularly useful for dealerships, where customers may be in the process of buying a car over a period of weeks or even months. This way, they can easily refer back to past conversations and get answers to any questions they may have.

Text messaging also allows for a more personal touch. Customers can easily send photos and videos of a car they’re interested in and get a quick response from the dealership. This can lead to a more efficient buying process and a more satisfied customer.

Finally, text messaging can be a great way to build customer loyalty. By making it easy for customers to contact your dealership via text, you’re showing them that you value their time and preferences. This can lead to repeat business and positive word-of-mouth advertising.

In conclusion, text messaging is becoming increasingly important for dealerships to implement as it offers convenience and efficiency for customers and can lead to a better buying experience and customer loyalty. By making it easy for customers to contact your dealership via text, you’ll be able to meet their needs and preferences, and stand out from the competition.

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