90 Seconds and Counting: How Text Messaging Can Help Dealerships Close More Sales

As a dealership, it’s essential to have a strong and effective communication strategy in place in order to connect with potential customers and drive sales. One of the most important factors to consider when building this strategy is response time. The faster you can respond to a customer’s inquiry or interest, the more likely you are to convert that interest into a sale.

That’s why text messaging is such a valuable tool for dealerships. According to studies, the average person responds to a text message within 90 seconds. This quick response time is critical for dealerships looking to connect with potential customers and close sales.

When compared to other marketing channels, text messaging has a significantly faster response time. Email, for example, has a response rate of 45% and the average response time is 90 minutes, while phone calls have a response rate of 29% and the average response time is 5 minutes. These response times are significantly slower than text messaging, meaning that businesses using these channels will miss out on valuable opportunities to connect with potential customers and close sales.

In addition to the quick response time, text messaging also offers a number of other benefits. For example, text messages have a 98% open rate, compared to only 18% for email, meaning that businesses are more likely to reach their target audience. Text messages also have a 209% higher response rate compared to phone calls, making it easier for businesses to connect with customers and boost engagement.

So, for dealerships looking to boost sales, text messaging is a viable way to connect with potential customers and close sales. With a quick response time, high open rate and high response rate, text messaging can help dealerships build trust with potential customers, increase engagement and ultimately drive more sales.