Smartphones have transformed the way we interact with businesses, and auto dealerships are no exception. According to the Pew Research Center’s study conducted in 2021, 81% of Americans now own smartphones, which is a significant increase from just 35% in 2011. This trend continues to rise each year, making it crucial for dealerships to embrace a mobile-first strategy and reach customers where they spend most of their time.
By leveraging mobile technology, dealerships can gain valuable customer insights and data, enhance the customer experience, and drive more sales. One essential aspect is SMS marketing, which boasts a high open rate of 98% within three minutes of delivery. Dealerships can use SMS to send special offers, promotions, and reminders to customers, which not only increases sales but also fosters customer loyalty.
A mobile-first strategy enables dealerships to engage customers at every stage of the buying journey, from research to purchase. A well-designed mobile website provides customers with easy access to the information they need, such as inventory, financing options, and service appointments, right from their smartphones. This personal, smartphone-powered experience helps dealerships build stronger relationships with customers and increase customer satisfaction.
The widespread adoption of smartphones over recent years has created a new playing field in the auto industry, and dealerships that embrace a mobile-first strategy will have a significant advantage in reaching and engaging with customers. The future of the auto industry is mobile, and by utilizing SMS marketing as part of their mobile-first strategy, dealerships can effectively reach and engage with customers in real-time. With smartphone ownership continuing to increase each year, now is the time for dealerships to invest in a comprehensive mobile-first strategy.