Compare · an honest one
Fullpath Alternative for Car Dealerships
Here’s the honest version: Fullpath and Dealer Funnel aren’t really the same product. Fullpath is a customer data platform and AI marketing engine; Dealer Funnel is where your team works the leads. This page lays out what each does, using only what each vendor says publicly. No mudslinging.
FULLPATH FACTS: THEIR OWN PUBLIC MATERIALS, ACCESSED AUG 2026
Fullpath is your data + advertising engine
A purpose-built automotive CDP (200+ integrations) that unifies your data and runs AI marketing and advertising across Google, Meta, and OTT, plus a GPT website chatbot. It's now owned by Cox Automotive. Genuinely strong at marketing.
Dealer Funnel is how your team works the leads
The engagement layer once a lead is in the door: every channel in one inbox, Carly answering by text, Voice AI on the phones, a rep soft phone, and a deal board carrying trades and figures.
They mostly do different jobs
Fullpath's foundation is the data and marketing that fill the funnel (it's begun adding AI engagement agents too); Dealer Funnel is the workspace where your team works the conversations. Plenty of stores could run both, so this is less “which wins” and more “which problem are you solving right now.”
What Fullpath is great at
Per fullpath.com (accessed Aug 2026), Fullpath, formerly AutoLeadStar, calls itself “the AI Ecosystem for Car Dealerships,” and its foundation is a genuinely deep, automotive-specific customer data platform: it unifies your DMS, CRM, website, inventory, call-tracking, and Google/Meta ad data into one customer profile through 200+ pre-built integrations. That data depth is arguably best-in-class for dealer data unification.
On top of the CDP it runs the marketing: AI-driven, personalized email and SMS campaigns and cross-channel advertising (Google, Meta, Amazon, OTT), VIN-specific and equity campaigns, a 24/7 GPT-powered website chatbot, and “Dynamic Payments,” which keeps live finance and lease offers consistent across ads, site, and messages. It’s now part of Cox Automotive. If your first problem is unifying your data and driving better marketing, Fullpath is a strong, serious choice, and we’d rather say that plainly.
Where Dealer Funnel differs
Fullpath’s foundation is filling and enriching the funnel, unifying the data and driving the marketing that brings shoppers in. It has begun moving into engagement too, its limited-release Agentic CRM adds an AI Voice Agent and a lead-texting agent, so the honest distinction isn’t “they don’t answer leads.” It’s the day-to-day workspace: Dealer Funnel puts every channel in one team inbox, Carly answers new leads by text in seconds, Voice AI picks up the phones, and reps work live calls on a built-in soft phone, a human dialer Fullpath’s materials don’t describe.
It also owns the sales deal: a deal board with trades, in-stock units, and figures your reps manage, plus Google review management and record-and-send video that Fullpath doesn’t describe. And where Fullpath publishes no pricing and doesn’t list its contract terms, Dealer Funnel is $1,249 to $2,895 per rooftop per month, month to month, with a free one-click data export. Many stores run a data/marketing platform and an engagement platform side by side, they’re solving different halves of the funnel.
Side by side, from public materials
Read this less as a scoreboard and more as a map of two different jobs. Where Fullpath’s public materials don’t mention something, we say so instead of guessing, and we mark the things we don’t do just as plainly.
| CAPABILITY | Dealer FunnelAdds to the CRM you keep | FullpathDealership CDP + AI marketing |
|---|---|---|
| Built only for car dealerships | Every screen assumes a store, a desk, and a deal | Auto-only; a CDP + marketing platform, now Cox-owned |
| A dealership customer data platform (CDP) | Not what we build; we're the engagement layer, not the data warehouse | Their core: unify DMS, CRM, website, inventory, and ad data |
| AI advertising / marketing activation | We don't run your ads or manage campaigns | Google, Meta, Amazon, and OTT ad management + personalized campaigns |
| AI that answers new sales leads by text, 24/7 | Carly replies to new leads in seconds, autonomously | GPT website chat + a Lead Handling Agent (limited release) that two-way texts fresh leads in ~10 min |
| AI that answers inbound phone calls | Voice AI answers, routes, and books, then hands to reps | Voice Agent (limited-release Agentic CRM) answers on- and off-hour calls; newer capability |
| Built-in soft phone reps work live calls on | Browser and iOS soft phone with 50+ calling features | Has an AI Voice Agent, but no soft phone for human reps to work live calls |
| Two-way sync with dealership CRMs | VinSolutions, eLeads, Tekion, Reynolds, DealerSocket, ProMax | Two-way VinSolutions; eLeads, DealerSocket, DriveCentric via CRM Link |
| Website chat into a shared team inbox | The live chat widget lands in the same inbox as every text | GPT chatbot; conversations land in Fullpath's own Agentic-CRM inbox (limited release) or your CRM |
| Video messaging | Record-and-send video, attached to the lead | Not found in their materials |
| A deal pipeline built for car deals | Deal board with trades, in-stock units, and deal figures | Agentic CRM in beta; no deal board found |
| Automated follow-up and bulk texting | Funnels and blasts, per store | Data-driven email + SMS campaigns to CDP audiences |
| Appointment scheduling | Booked from the conversation, with reminders | Chatbot books test drives and service, syncs to the CRM |
| Publishes its pricing | $1,249 to $2,895 per rooftop per month, on our pricing page | No public pricing; demo / quote-based |
| Month to month, no long-term contract | Month to month, no contract, $0 setup | Contract terms not published; reviews describe custom, module-based pricing |
| One-click full data export, free | Every lead, message, and file — you own it, free | Not found; it's a CDP that ingests your data |
In the Fullpath column, “not publicly listed” means we could not find the capability in their public materials as of Aug 2026. It never means the capability doesn’t exist. In the Dealer Funnel column it simply means we don’t offer it. Vendors evolve; check their site, and tell us if something here is out of date. We’ll keep this honest.
Fullpath facts drawn from: fullpath.com, fullpath.com/cdp-for-car-dealers, fullpath.com/dealership-ai-website-engagement, help.fullpath.com — CRM Link, accessed Aug 2026. Fullpath and related marks are trademarks of their respective owners. Dealer Funnel is not affiliated with or endorsed by Fullpath.
How to decide
Fullpath might be the better fit if…
- Your first problem is data and marketing. Fullpath unifies your DMS/CRM/website/ad data into one profile and activates it.
- You want AI-run advertising across Google, Meta, Amazon, and OTT, driven off real audiences.
- You want live, accurate payment offers syndicated across your ads, website, and messages.
Dealer Funnel might be the better fit if…
- Your first problem is working the leads by hand: a shared inbox, a soft phone, and Voice AI on the calls, the workspace your team lives in, not only the marketing that fills it.
- You want software built around the car deal: a deal board with trades and in-stock units, plus two-way sync with the CRM you keep.
- You want to see prices before you talk to anyone: $1,249 to $2,895 per rooftop, month to month.
- You want the exit door built in: full data export, free — your data is yours to take.
Dealer Funnel vs Fullpath: common questions
Is Dealer Funnel a Fullpath alternative?
They mostly do different jobs. Fullpath is a customer data platform plus AI marketing and advertising engine (now Cox-owned); Dealer Funnel is the engagement layer that works the leads across text, voice, and the deal. Many stores could run both.
How is Dealer Funnel different from Fullpath?
Fullpath unifies your data and runs your marketing and ads; Dealer Funnel is where your team works the conversation, AI text and voice, a soft phone, a shared inbox, and a deal board. Dealer Funnel doesn't do advertising or data unification.
Does Fullpath publish pricing or require a contract?
Fullpath publishes no pricing (demo or quote-based) and doesn't publish its contract terms (independent reviews describe custom, module-based pricing; contract length isn't disclosed). Dealer Funnel publishes $1,249 to $2,895 per rooftop per month, month-to-month.
Fullpath brings them in. We help you close them.
Thirty minutes on a live store. Nobody will call you afterward. Really.