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LIVE RENDER · DEMO MOTORS

Every dealer worries about follow-up. We publish receipts.

Not case studies. The two reports every Dealer Funnel store opens, Sold Deals and Lead Equity, rendered right here on a demo store so you see exactly what the product shows.

2021 Silverado 1500 · lead was 247 days old · SOLD Camry SE · 61 days · SOLD F-150 XLT · 183 days · SOLD CR-V EX-L · 94 days · SOLD Wrangler · 312 days · SOLD 2021 Silverado 1500 · lead was 247 days old · SOLD Camry SE · 61 days · SOLD F-150 XLT · 183 days · SOLD CR-V EX-L · 94 days · SOLD Wrangler · 312 days · SOLD
REPORT 01 · SOLD DEALS

What came back.

A revival is a deal sold from a lead your team had already stopped working. Most stores never see these again. Ours do.

0
units sold, YTD
0 (38%)
revived by follow-up
$251k
revived gross, at $3,100/unit
Monthly units · revived share
JANFEBMARAPRMAYJUNJULAUG
OLDEST COMEBACK
431 days

between the lead coming in and the car going home. A funnel touch on day 428 (“still thinking about that Wrangler?”) brought them back in.

REPORT 02 · LEAD EQUITY

What’s still on the table.

Your old leads aren’t dead weight. They’re inventory you already paid for. This store’s book keeps producing sales months after the leads arrived, because nothing stops working them.

4,812
leads still in play: workable, opted in
2.9 months
of lead flow retained in the book
38%
of this month's sales came from carryover leads
The snowball
leads in the database    carryover sales each month
JANAUG4,812 in play →carryover sales ↗
What is YOUR book worth?

Type your store’s average gross per unit. We’ll price the still-in-play book at this store’s revival rate.

$avg gross / unit
4,812 in play × 6.8% revival rate ≈ 327 more deals
$1.01M
in recoverable gross sitting in the book
same math as the in-product Lead Equity report: carryover × your configured avg gross per unit
DON’T TAKE OUR CHARTS FOR IT

This is the actual report, rendered by the actual product.

The panels below are the product’s own report components (the same ones our stores open every morning), rendered right here on a demo store’s numbers. They move as you watch, no screenshots.

web.dealerfunnel.com/reports/sold-deals DEMO DATA
Sold Deals
Demo Motors · Jan-Jul 2026
This year
0
TOTAL DEALS SOLD
0
REVIVED DEALS · 38%
$0
REVIVED GROSS SAVED
0 days
AVG LEAD → SALE
2026
0SOLD$0GROSS0 daysAVG LEAD → SALE81 revived
Sold RevivedSold per month
J
F
M
A
M
J
J
A
S
O
N
D
ASK CARLY

REPORT 01 · SOLD DEALS · A FAITHFUL RENDERING ON DEMO MOTORS

web.dealerfunnel.com/reports/lead-equity
Lead Equity
What your lead database is worth, and how much of this month's business came out of it.
6 mo12 mo24 mo

You didn't buy 312 leads this month. You own 6,480 that are still in play.

A lead is not a purchase that expires at month end. It keeps paying, so the car someone buys this month can come from a lead you paid for months ago.

312
Leads this month
47
Cars sold this month
All sales this month, new and older leads
62%
Carryover share
29 of 47 were leads 30+ days old
6,480
Still in play
About 24 months of lead flow retained
34 days
Avg days to sale
median 11 days
About $124,700 in gross came from leads you already paid for.
Estimate: your configured average gross of $4,300 per sale times 29 carryover sales.
Where your sales come from
Each row is the month a lead arrived. Each column is how many months later those leads bought a car.
ArrivedLeadsSame+1+2+3+4+5SoldLater
Aug 202631218180
Jul 2026288219309
Jun 2026301191273819
May 20262761711864225
Apr 202626416107544226
Mar 202625915986434530
Sold same month Sold later

Shading is relative to the busiest cell. A dashed cell means that cohort is not old enough to have reached that month yet, not that it sold nothing. Sold counts use the same definition as the Sold Deals report.

How old the leads were when they bought
Every car sold in the last 12 months, grouped by how long the lead had been in the database.
38%
27%
18%
12%
38% Under 30 days · 18 sales27% 30-90 days · 13 sales18% 90-180 days · 8 sales12% 180-365 days · 6 sales5% 365+ days · 2 sales
Your working database, month by month
Every month the book gets bigger. New leads arrive, and the ones who did not buy yet stay workable.
Carried over Arrived this month
5,180
Mar
5,540
Apr
5,870
May
6,120
Jun
6,330
Jul
6,480
Aug

REPORT 02 · LEAD EQUITY · A FAITHFUL RENDERING ON DEMO MOTORS

Reviews5.059 reviews

Dealers don’t hedge about it.

Erica and her team have elevated the customer service experience across all industries! Dealer Funnel itself is an amazing tool.

JM
Jonathan McClelland
Google review

Ronnie Cochran and his team at Dealer Funnel are absolutely amazing to work with!

CL
Chris Langlois
Google review

The dealership I work for has been utilizing Dealer Funnel's services for about 2 years now and we couldn't be happier! The staff is amazing at training and assisting with learning the ins and outs of the software.

MT
Meagan Taylor
Google review

I honestly love this system. I'm a huge fan of the AI responses and the scheduled messages that can be sent out. It's hands down one of the best user-friendly one-stop shop softwares out there. 10 out of 10, highly recommend.

CC
Christina Cordova
Google review

Setup was easy and the Support was phenomenal. There is no question that Dealer Funnel is the best text messaging platform.

MR
Mike R.
Google review

Dealer Funnel has increased our productivity tremendously. The platform has improved the customer service experience for all of our customers. The appointments and sales have skyrocketed!

JK
Jarrod K.
Google review

Our productivity has noticeably gone up since implementing the platform. We're now able to dedicate more time on the leads that need human contact, while Dealer Funnel's automation handles the rest.

CM
Carlito M.
Google review

Simply put, Dealer Funnel is an excellent tool to manage our leads and save time.

TH
Tim H.
Google review

Want this report on your store’s data?

Bring last month’s lead count to the demo. We’ll show you what’s sitting in your book.

SEE IT FOR YOURSELF

Text Dealer Funnel and watch Carly reply.

Drop your cell — you’ll get a real text back in seconds, exactly like one of your leads would.