Know which lead
to call first.
Every lead gets a 0-100 engagement score built from what they actually do: how fast they reply, whether there’s an appointment on the books, and what Carly reads in the thread. It is not a black box, and it is not a crystal ball. It is a clear read on who is in-market right now, and every point comes with a reason.
A number your reps can actually trust.
This is the engagement score building the way it does in the product: a base for where the lead is in their journey, then a signed reason for every point on top of it. The Hot leads list re-ranks as the score climbs, so the top of the list is always the next call to make.
A faithful rendering of the engagement score and its reasons. Admin view; rolling out to select stores.
A FAITHFUL RENDERING OF THE REAL PRODUCT · ON DEMO MOTORS
SEE THE REPORTSPriority you can explain, not a guess you have to trust.
Most “AI lead scores” hand a rep a number and no reason. This one is the opposite: the score is the reasons, added up. A rep can look at it and immediately know what to do next.
No black box. The score is a running tally of named factors: +25 for replying to your last text, +30 for an appointment on the books, −15 for going quiet three weeks. Open a lead and see exactly why.
Reply speed, how recently they reached out, appointments, call ratings, and what Carly reads in the thread. Recency counts the customer's own inbound, so a silent lead can't hide behind your follow-up.
A Hot leads list ranks your book by engagement, so a rep opens the day on the leads actually moving, not just the newest row on the screen.
The number updates as a customer replies or books, and a nightly pass keeps your active shoppers current, so the ranking is never stale.
A deterministic engine writes the number; the AI only fills a few read-the-room signals (leaning in, just browsing, frustrated) that the rules weigh like any other input. Explainable by design.
A brand-new lead, an active shopper, and a past customer near a lease-end are each scored on their own scale, so the number means the same thing across your whole book.
Point your team at the leads that are actually moving.
Book 30 minutes and we’ll turn on lead scoring for a demo store and walk the hot list, the score, and the reasons behind it, together.