a Solera company
Dealer Funnel + DealerSocket
DealerSocket stays your system of record. Dealer Funnel submits leads through DirectPost, logs every touch on the record, and keeps lead ownership in sync both ways.
DealerSocket API + DirectPost · api.dealersocket.com · HMAC-signed requests
What syncs
Capability by capability, including what the API doesn’t expose.
Lead creation
LiveLeads are submitted in the industry-standard ADF format through DealerSocket DirectPost.
Text conversations
LiveMessages are logged to the DealerSocket record.
Notes & emails
LiveAgent notes and emails from Dealer Funnel land on the record too.
Call activity
LiveCalls are written to the record so the history stays complete.
Appointments
PartialCreated and rescheduled on the DealerSocket record. Deletion isn't exposed. Cancellations are handled in DealerSocket.
Two-way rep assignment
LiveDealer Funnel writes lead ownership to DealerSocket and reads DealerSocket assignments back.
Opt-out writeback
Not availableNot exposed by the API. Dealer Funnel enforces opt-outs on its side regardless: a stopped customer stays stopped.
Ownership stays in sync
Assign a lead in Dealer Funnel and the DealerSocket record follows; reassign in DealerSocket and Dealer Funnel picks it up. Every request to DealerSocket is individually HMAC-signed: credentialed API access, not a shared login.
How setup works
We do the wiring. You keep selling.
We register the connection
We set up your store's DealerSocket API and DirectPost credentials: signed access keyed to your store, managed entirely by us.
We prove it in the sandbox
Every connector ships against the vendor's own test environment. We verify the round trip (lead in, activity back) before anything touches your store.
You're live in days
Reps mapped, lead sources wired, appointment types matched. Your team keeps working the CRM like nothing changed. It's just faster now.
Questions dealers actually ask
Does Dealer Funnel replace DealerSocket?
No. DealerSocket stays your CRM. Dealer Funnel handles the speed (instant response, texting, calling) and writes texts, notes, emails, calls, and appointments back to the record.
How do leads get into DealerSocket?
Through DirectPost, DealerSocket's lead-intake channel, in the industry-standard ADF format (customer, contact info, and vehicle of interest included). Activity then flows onto the record over the signed API.
What shows up on the record?
Text conversations, agent notes, emails, call activity, and appointments, plus lead ownership kept in sync in both directions.
See DealerSocket and Dealer Funnel run as one system.
30 minutes with a human, or take the live demo store for a spin yourself. No form-then-phone-tag.