CDK Global · via Fortellis
Dealer Funnel + eLeads
eLeads stays your system of record. Dealer Funnel connects through CDK's Fortellis platform and writes every text, call, and appointment to the opportunity, and stops the response clock when your team answers.
CDK Fortellis platform · api.fortellis.io · OAuth 2.0
What syncs
Capability by capability, including what the API doesn’t expose.
Lead creation
LiveNew leads are created as eLeads opportunities with customer, source, and vehicle of interest.
Lead updates
LiveChanges in Dealer Funnel are written back to the eLeads opportunity.
Text conversations
LiveMessages are logged to the opportunity's activity history.
Call activity
LiveCalls made and received in Dealer Funnel land on the opportunity as call activity.
Appointments
LiveCreated, rescheduled, and canceled on the eLeads opportunity: full round trip.
Stop-the-clock
LiveCompletes a phone-call activity so the eLeads response clock stops when your team answers. Configurable per store, including how email-only leads are handled.
Opt-in / opt-out
LiveCommunication preferences are written back both directions.
Rep assignment
PartialReads the assigned salesperson from the eLeads opportunity into Dealer Funnel. Assignment in the other direction is currently limited by CDK's employee API.
Your response clock, actually stopped
eLeads scores your store on response time. When a Dealer Funnel user answers a lead (often within seconds), the connector completes a call activity on the opportunity so the clock stops with the reply, not whenever someone remembers to log it.
How setup works
We do the wiring. You keep selling.
We register the connection
We connect through CDK's Fortellis exchange: your store approves the Dealer Funnel app, and we handle the OAuth subscription and token lifecycle from there.
We prove it in the sandbox
Every connector ships against the vendor's own test environment. We verify the round trip (lead in, activity back) before anything touches your store.
You're live in days
Reps mapped, lead sources wired, appointment types matched. Your team keeps working the CRM like nothing changed. It's just faster now.
Questions dealers actually ask
Does Dealer Funnel replace eLeads?
No. eLeads stays your CRM. Dealer Funnel answers and works the lead (texts, calls, appointments) and writes all of it back to the opportunity so eLeads stays the single record of what happened.
How does the connection work technically?
Through Fortellis, CDK's official API platform, the sanctioned path into eLeads. Your store authorizes the Dealer Funnel app once; we manage OAuth tokens and API subscriptions after that. No screen-scraping, no shared logins.
What about our response-time reporting?
It gets better, honestly reported. The stop-the-clock write completes a call activity the moment your team responds in Dealer Funnel, so eLeads response metrics reflect the actual speed: usually seconds.
See eLeads and Dealer Funnel run as one system.
30 minutes with a human, or take the live demo store for a spin yourself. No form-then-phone-tag.