ProMax Unlimited
Dealer Funnel + ProMax
ProMax stays your system of record. Dealer Funnel posts leads securely, writes every touch to the customer record, and listens to ProMax's real-time event feed so changes flow back the moment they happen.
ProMax API · dex.promaxapi.com · AWS Cognito auth + secure ADF lead post + real-time events
What syncs
Capability by capability, including what the API doesn’t expose.
Lead creation
LiveLeads are posted in the industry-standard ADF format to ProMax's secure lead receiver, then tracked over the API.
Lead updates
LiveCustomer changes in Dealer Funnel are written back to ProMax.
Text conversations
LiveMessages are logged as SMS notes with direction: incoming and outgoing.
Call activity
LiveCalls land on the ProMax record as call activity.
Notes & emails
LiveAgent notes and emails are written to the customer record.
Appointments
LiveCreated and canceled directly; reschedules are handled as cancel-and-rebook.
Opt-in / opt-out
LiveFlips ProMax's block-text flag both ways, so consent state matches on both systems.
Real-time events from ProMax
LiveDealer Funnel listens to ProMax's live event feed: rep assignments made in ProMax flow back without waiting on a sync cycle.
A live feed, not a nightly sync
Beyond the request/response API, Dealer Funnel holds a live connection to ProMax's event stream. When something changes in ProMax (like a lead getting assigned), Dealer Funnel reacts in real time instead of on the next polling cycle.
How setup works
We do the wiring. You keep selling.
We register the connection
We provision secure ProMax API credentials for your store: authenticated through AWS Cognito, with the lead post and event feed configured by us.
We prove it in the sandbox
Every connector ships against the vendor's own test environment. We verify the round trip (lead in, activity back) before anything touches your store.
You're live in days
Reps mapped, lead sources wired, appointment types matched. Your team keeps working the CRM like nothing changed. It's just faster now.
Questions dealers actually ask
Does Dealer Funnel replace ProMax?
No. ProMax stays your CRM and desking platform. Dealer Funnel works the lead fast and writes texts, calls, notes, emails, appointments, and consent changes back to the ProMax record.
How fast do changes in ProMax reach Dealer Funnel?
In real time. Dealer Funnel subscribes to ProMax's live event feed, so things like rep assignment made inside ProMax show up immediately: no polling delay.
How are opt-outs handled?
Both ways. When a customer opts out in Dealer Funnel, we flip ProMax's block-text flag; opt back in and we flip it back. Dealer Funnel also enforces opt-outs independently on its own side.
See ProMax and Dealer Funnel run as one system.
30 minutes with a human, or take the live demo store for a spin yourself. No form-then-phone-tag.