Reynolds Certified Interface
Dealer Funnel + Reynolds & Reynolds
Reynolds stays your system of record. Dealer Funnel connects through the Reynolds Certified Interface (the sanctioned, signed channel into Reynolds) and logs your team's work where your managers already look.
Reynolds Certified Interface (RCI) · b2b.reyrey.com · signed SOAP exchange
What syncs
Capability by capability, including what the API doesn’t expose.
Lead creation
LiveNew leads are pushed into Reynolds over the certified interface.
Text conversations
LiveMessages are written to the lead's activity log in Reynolds.
Call activity
LiveCalls handled in Dealer Funnel are sent to Reynolds as phone activity.
Appointments
PartialCreated and rescheduled on the Reynolds lead. RCI doesn't expose appointment deletion. Cancellations are handled in Reynolds.
Opt-in / opt-out
LiveOpt-outs and opt-ins are processed into Reynolds.
Lead updates
Not availableRCI doesn't expose lead updates. The record is created once, then activity flows onto it.
Rep assignment
Not availableNot exposed by RCI. Assignment lives in Reynolds; Dealer Funnel routes on its own rules.
The certified path, not a workaround
Reynolds is famously strict about third-party access, and we go through the front door: the Reynolds Certified Interface, with signed, credentialed exchanges against Reynolds' own B2B endpoints. What RCI exposes, we sync. What it doesn't, we tell you plainly on this page.
How setup works
We do the wiring. You keep selling.
We register the connection
We provision your store on the Reynolds Certified Interface: Reynolds enables the Dealer Funnel connection on their side, and we bring credentialed, signed access from ours.
We prove it in the sandbox
Every connector ships against the vendor's own test environment. We verify the round trip (lead in, activity back) before anything touches your store.
You're live in days
Reps mapped, lead sources wired, appointment types matched. Your team keeps working the CRM like nothing changed. It's just faster now.
Questions dealers actually ask
Does Dealer Funnel replace Reynolds?
No. Reynolds stays your system of record. Dealer Funnel answers and works leads fast, then writes texts, calls, appointments, and opt-outs to the Reynolds record over the certified interface.
Is this really certified access?
Yes, it's the Reynolds Certified Interface (RCI), Reynolds' sanctioned integration channel, using signed exchanges against Reynolds' B2B endpoints. Not screen-scraping, not a shared login.
What are the limits?
RCI is narrower than some modern CRM APIs, and we don't pretend otherwise: lead updates, appointment deletion, and rep assignment aren't exposed. Everything on the 'what syncs' list above is live today.
See Reynolds & Reynolds and Dealer Funnel run as one system.
30 minutes with a human, or take the live demo store for a spin yourself. No form-then-phone-tag.